Can you tell us a little about yourself and your background?

From the age of 18 I lived abroad for about five years where I did everything but read a book. Here I lived life, surfed as much as I could and I was not in the water so I ate food. But a sudden day in unknown place in New Zealand, I woke up in a damp and small smelly van and felt such an incredible craving to finally be able to come home and start educating me. In other words, I cleaned my head so much that I felt an urgent need to fill it again. A great recommendation for lost souls.
The next day I sat on the plane home and three months later I entered the university where I initially studied Russian for a year and then continued with a candidate in peace and conflict science. It feels like three years later after a hectic university education sat with the jacket on the shoulders and was the vice president of a medium -sized company. It was a bit like a shock, but where I also found something I liked and was good at.
On Reunion Have I received an education minus the student loan, where I have learned how to build a sustainable business structure and run a team, which is something I will use for for the rest of my life. 

What does a typical working day look like?

Often I mask myself out of bed at 07.30 to travel the two meters I have to my bathtub. I'm not very very morning.
When the warm water mitigated me and my soul, I step up and start the day. Often I start the morning by analyzing sales figures and data to see if I can find new designs created and that we get to work with. I clean my email, maybe write another text and then head to the office between 09.30-10.00 to start the day with my dear team.
We often start by packing your wonderful orders, and if it is not a campaign that is going out, we have a live or that we will develop a new function or concept, website etc .. No day is the same but every day is one Fun challenge.
I lead my team and write 90% of the texts you can read every week while working with the three e-stores we are today responsible for.
It is a very changing job but also very simple as we have the world's foremost staff. 

What do you like most about your job?

I love the challenge. When the water flows and everything goes as it should, my energy can end quickly. I am passionate about new projects and love to dive into unexplored water.
On Reunion Do we have the same challenges as everyone else who wants to modernize and grow, and to parry this with economic disruptions in the global world society has been a huge lesson and challenge that I like sharply!
I also appreciate working with my team, looking forward to meeting them every day to come up with new opportunities and solutions!

How do you describe the company's culture and work environment?

Almost two years ago me and Josefin came into Reunion To structure and develop our e-commerce.
We started in a basement room without windows and worked day in and day out to get what we knew we could create, ie a state-of-the-art e-commerce that was optimized for you wonderful customers to get the absolute main shopping experience.
With this work, our environment and culture have been formed. Worked for a large but at the same time a small company gave us the freedom to create what we dreamed about, while we worked out a work structure that gives us flexibility to be in the turns. Lisa quickly came, my partner entered the company and small but good we have now grown to the company we are today. Over time, we have become good friends and a small reunion family.
What characterizes us is the enormous development that all employees have been involved in recent years. Stoicism that has emerged is huge, where we have gone from being small question marks to becoming the competent team we are today.
A team with foreheads without its like, where every challenge and problems are received with fighting and joy. Absolutely, our growth phase has come up with abrasions, but above all it has contributed with a personal development, where we can now take any challenge that turns out. 
We work at "The Reunion Way", which means love, understanding and pure fighting. A perfect combination to create a workplace that allows life and joy. Then we also have a dog day, of course it also contributes to an absolutely wonderful environment. Now we also have shilla in place and all of a sudden our part of the company has become what I and Josefin dreamed about a year and a half ago. I am so incredibly proud of my team and look forward to every aspect that the future has to come with. 

What are your interests outside of work?

As an entrepreneur, I work constantly, if not in the office so in my head.
But I like to create rooms and space for something else when I am in the forest, in turn, lies and read a book in the bath or lie on the Sunday sofa and listen to the echo with my wonderful partner and colleague Lisa.
I also appreciate surfing and skateboarding. Imagine a very very active 65 year old. Can go from P2 classic morning to tour in Sarek followed by a session in the skatepark in two red seconds. Then I may be happy to stand in the kitchen for four hours to cook a good dinner, have long worked with cooking before I arrived Reunion, And it is something I look forward to developing far into the days of life. 

What is your favorite food?

Tacos and snuff, of course. Stupid question. 

What is the most memorable thing you have experienced in life?

Once upon a time, I had a good friend who is drowning during a surfing trip.
It opened my eyes because life is short, and that it is never worthwhile to postpone things. It's a philosophy I will never forget.
Money at the bank and remote dreams is nothing to me.
Life is lived now, where every day is a unique opportunity to be who you are, or come a step further towards a goal you set. We are just meat and bones, purpose is up to ourselves to create and every day processing. It was important for me to get such clear -sightedness early in life, it has made me set goals for myself that I would never have dreamed before.
Everything is made for a lifetime, it is just about passion, energy and love, something that is not always easy to balance and something you cannot take for granted life.
Life is now simply, it is my constant affirmation.